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I recommend AppraiseItNow Inc. highly… I would use them again
They diligently researched both equipment items and provided well-documented reports
AppraiseItNow was able to provide me exactly what I needed on a timely basis
DEFENSIBLE, USPAP-COMPLIANT BEVERAGE EQUIPMENT APPRAISAL REPORTS — QUALIFIED FOR THE IRS, INSURANCE AGENCIES, LENDERS, AND MORE.
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Machinery & Equipment Appraiser
Third-generation auctioneer and CAGA Certified Appraiser with more than 20 years valuing machinery, equipment, vehicles, business assets, and estates for banks, attorneys, and trustees across the Carolinas.
Vehicle Appraiser
CAGA Certified Appraiser since 2014, covering vehicles, boats, equipment, fine art, and collectibles. A classic-car restoration background informs her vehicle work, with reports prepared for insurance, divorce, and charitable contributions.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
Certified Appraisers Guild of AmericaCertified Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsAppraiseItNow appraises commercial and industrial beverage equipment used in brewing, distilling, winemaking, coffee production, soft drink manufacturing, and foodservice operations, online in most cases and onsite when the scope calls for it.
Purposes we serve
Our beverage equipment appraisals support a wide range of intended uses:
How we work
Many beverage equipment appraisals are completed remotely using photographs, specifications, and purchase records. We coordinate an onsite inspection when asset complexity, operating condition, or lender requirements make physical inspection necessary.
Who we serve
Brewery and distillery owners, winery operators, coffee roasters, beverage manufacturers, and restaurant and bar operators engage us directly. Lenders, CPAs, estate attorneys, insurance adjusters, and insurance professionals engage us when a client needs an independent, credentialed valuation for tax, legal, or financial purposes.
Value definitions
We offer Fair Market Value, Orderly Liquidation Value, Forced Liquidation Value, and Replacement Value appraisals of beverage equipment, delivered with the same rigor as the rest of our equipment and machinery appraisal services.
We appraise beverage equipment across production, processing, packaging, and dispensing, whether it belongs to a brewery, a distillery, a winery, a coffee roaster, or a bar.
Production
The equipment that makes the beverage, from fermentation through distillation and blending:
Packaging and cold
Packaging lines and the temperature control around them:
Coffee and service
Coffee production assets and the equipment that serves and stores the finished product:
What beverage equipment appraisal clients say we are known for
Across 16 published beverage equipment appraisal reviews, every one from a client who paid AppraiseItNow for an appraisal, the three things they raise most often are that they would hire us again, how quickly we answer, and how much research is visible in the report.
I recommend AppraiseItNow Inc. highly. I needed an appraisal of fair market value for geologic laboratory equipment for charitable donations to three universities. The unique items and limited secondary market complicated the valuation. They provided a sound, verifiable estimate and the 8283 forms that I was able to use in my tax filings. I would use them again.
Lab Equipment Appraisal for Charitable Donation
AppraiseItNow did an outstanding job appraising my 1998 Bobcat Skid Steer and circa 2010 Yuchai Crawler Dozer. We could not locate a serial number on the dozer, and there were no online sales available, but they were still able to develop an accurate appraisal using known specifications for my dozer compared to other comparable make and model dozers. They diligently researched both equipment items and provided well-documented reports.
Machinery & Equipment Appraisal
I needed an IRS-qualified appraisal for an unusual and costly piece of medical equipment. AppraiseItNow was able to provide me exactly what I needed on a timely basis. The personnel at the company are very friendly and helpful. I would definitely use them again.
Medical Equipment Appraisal for Charitable Donation
Affordable and reliable, with fast service and always responsive to my messages and questions. They delivered my appraisal on time without a glitch. 100% Recommended! I wouldn’t use anyone else for my business. Thank you, Joe — you’re great!
Machinery & Equipment Appraisal for Bankruptcy Filing
I highly recommend the AppraiseItNow team. They were responsive and timely from start to finish, and the whole process was seamless. The final report was super detailed and gave me all the information I needed. I am so glad I hired them and would recommend them to anyone needing an appraisal!
Technology Equipment Appraisal for Divorce
They did an appraisal of medical equipment for donation. They did it quickly, and I received a blank form 8283 signed by the appraiser. It was what I needed. The price was higher than I wanted to spend on an appraisal, but a lot lower than other appraisers. AppraiseItNow was very responsive and communicative, and the other appraisers were not. I would use them again.
Medical Equipment Appraisal for Charitable Donation
Submit estimate or list of items for our review.
We'll share a flat fee quote for your approval.
Submit details on all of your items for our review.
We'll conduct detailed research and prepare a written USPAP-compliant report.
Delivery of your report and supporting documents (e.g., signed IRS Form 8283) by email.
Standard Fee Range
$695 – $2200
Standard range for our Beverage Equipment appraisals based on past projects
Two report tiers. Your intended use sets which one you need.
from $295
USPAP-compliant report for standard purposes
from $395
USPAP-compliant and IRS-qualified report for advanced purposes
Please note that the fees listed below are for informational purposes and are subject to change. Our team will review your materials and issue your quote before we get started.
1 item
$295 – $595
Single machine appraisal
10 items
$995 – $2200
Small fleet or mixed equipment set; varies if conducted onsite
50+ items
$5K – $10K+
Larger inventory; frequently done in-person
Our Beverage Equipment appraisal fees are transparent, scope-based, and designed to be fully USPAP-compliant for your intended use. We don't bill by the hour and will propose a fixed fee before we start our work, so you'll know exactly what you are paying before engaging our team. Please note that the pricing outlined here is strictly for informational purposes; before issuing your quote, we will need to get a better understanding of your assets so we can properly scope the assignment.
Given the USPAP-compliant nature of AppraiseItNow’s appraisal reports, we prepare our deliverables for major legal, tax, and financial reporting purposes for individual and commercial clients.
Popular uses of our appraisal reports include:
The market and cost approaches do most of the work. Standard beverage and restaurant equipment trades actively, so sales comparison against recent auction and dealer transactions is usually reliable; specialized or custom-built items lean on replacement cost new less depreciation. The income approach is rarely the sole method for a single machine, because it is difficult to tie specific cash flows to one unit inside a process line.
Because different purposes require different value premises. Fair market value assumes normal marketing time and fits sales and tax uses; orderly liquidation value assumes a motivated seller over roughly 60 to 90 days and can run 30 to 50% below fair market value for specialized equipment; forced liquidation value reflects immediate auction conditions and may be only 20 to 40% of fair market value. We reconcile the indications and state which premise applies to each conclusion.
Manufacturer and model, capacity, year of manufacture, condition, maintenance history, installation and utility requirements, and whether the item stands alone or is part of an integrated line. Cost-approach work also adjusts for effective age and functional or economic obsolescence, so detailed documentation beats generic line-item descriptions.
Actual auction results, dealer listings, manufacturer price sheets, and trade publications, adjusted for age, condition, and remaining useful life. These transaction sources, not accounting book values or generic price averages, are what make a sales comparison conclusion defensible.