USPAP-compliant business valuations for investment portfolios, due diligence, and SBIC compliance. AppraiseItNow provides qualified appraisals applying income, market, and asset approaches to deliver defensible fair market value conclusions investors and regulators can rely on.







AppraiseItNow provides credentialed business valuation appraisals for investors, private equity firms, venture capital funds, and other parties who need a defensible opinion of value for a privately held company. Whether the trigger is a funding round, portfolio reporting, SBIC compliance under SBA guidelines, or an ESOP transaction requiring "adequate consideration" under ERISA, our appraisers establish fair market value using the income, market, and asset approaches as required under USPAP Standard 10. Our business valuation practice covers entities across industries, ownership structures, and transaction sizes.
We deliver appraisals both online and onsite throughout the United States, working with clients to gather the financial records, operating agreements, and supporting documentation needed to produce a complete, well-supported report. Whether you need investment-purpose valuation support for a single acquisition or ongoing portfolio compliance, our team is equipped to meet your timeline and reporting requirements. Our mission is to deliver defensible, USPAP-compliant valuations with exceptional speed, professionalism, and client service.
AppraiseItNow appraises a wide range of privately held business interests and entity types for investment-related purposes, including:
Our appraisers hold recognized credentials including ASA and other designations from accredited professional organizations, with demonstrated experience in financial analysis, intangible asset assessment, and investment-specific valuation standards.
A business valuation appraisal for investment purposes determines the fair market value of a privately held company or ownership interest to support investor reporting, due diligence in private equity or venture capital transactions, or compliance with programs like SBIC. The process draws on Revenue Ruling 59-60 factors including earnings capacity, book value, intangibles, and market comparables, producing a USPAP-compliant report that reflects value where no public market price exists.
This type of appraisal is needed when investment decisions involve illiquid private assets, such as portfolio fair market value reporting, acquisition due diligence, funding rounds, or SBIC compliance requiring periodic valuations of loans and investments. It is also triggered for ESOP funding requiring adequate consideration or any federal program mandating documented fair market value at a specific point in time.
Appraisers should hold recognized designations such as ASA, through credentialing bodies including ISA, ASA, AAA, CAGA, AMEA, or NEBB, along with demonstrated experience in the specific type of business being valued. For investment-related appraisals, the appraiser must also meet IRS qualified appraiser requirements, including expertise in financial adjustments, intangibles, and applicable standards, with no conflicts of interest.
Appraisers apply the three core approaches: income (normalized earnings and cash flow capacity), asset (book value and intangibles), and market (comparable transactions and companies). Each approach is weighted based on the company's characteristics, industry, and risk profile, with post-method discounts for marketability or minority interest applied separately where appropriate, consistent with USPAP Standard 10 and Revenue Ruling 59-60.
Yes, all AppraiseItNow business valuation appraisals are fully USPAP-compliant and prepared by credentialed appraisers. Every report documents the valuation date, methodology, appraiser credentials, and a non-contingent fee declaration, meeting the standards required for investment reporting, IRS submissions, and other formal uses.
Most business valuation engagements are completed within 2 to 4 weeks from the time all required materials are received. Rush service is available upon request, with a turnaround of 7 to 10 days for time-sensitive investment transactions.
Fees are fixed and quoted before work begins, with no hourly billing. Standard business valuations for investment purposes start at $4,000, while advanced engagements requiring IRS-qualified reports start at $5,000. Most projects fall in the $7,500 to $12,000 range, with higher complexity or legal-purpose assignments reaching $15,000 to $20,000 or more depending on scope, financial record quality, number of entities, and depth of analysis required. Visit our business appraisal page for more detail on what drives cost.
Yes, AppraiseItNow provides business valuation appraisals for investment purposes nationwide. Our credentialed appraisers work with clients across all states, and most engagements are conducted remotely using financial records and documentation provided by the client.
AppraiseItNow appraisals are prepared to qualified appraisal standards, including proper documentation of the valuation date, methodology, appraiser credentials, and a non-contingent fee declaration, which are the key elements the IRS, insurers, and courts look for. While no appraiser can guarantee acceptance in every context, following these standards significantly reduces the risk of challenge or rejection.
IRS guidance under IRM 4.48.4 and Revenue Ruling 59-60 requires appraisers to consider eight specific factors, including earnings capacity, book value, intangibles, and market comparables, when determining fair market value for private equity investment reporting. Appraisals tied to tax forms such as Form 709 or 706 must qualify as IRS qualified appraisals, with all three valuation approaches addressed or their omission explained.
USPAP Standard 10 and Revenue Ruling 59-60 require that all three approaches, income, asset, and market, be considered, with a written explanation if any is omitted due to insufficient data or inapplicability. Blind averaging across approaches is discouraged; the appraiser selects the most meaningful weighting based on the company's industry, risk profile, and available information.
You should provide 3 to 5 years of historical profit and loss statements, cash flow analyses, tax returns, balance sheets, and bank statements, along with financial projections, operating agreements, and shareholder agreements. This documentation supports normalization of earnings and allows the appraiser to address Revenue Ruling 59-60 factors such as financial condition and earnings capacity for pre-investment SBIC due diligence.
Marketability discounts, typically ranging from 20 to 40 percent, are applied after the primary valuation methods to reflect the illiquidity of a minority interest, including factors like ownership restrictions, lack of public trading, and limited ability to control operations or force a sale. These discounts must be fact-specific and documented per Revenue Ruling 59-60 and IRM 4.48.4, and they are applied separately from any control premium adjustments.
Appraisers must meet IRS qualified appraiser standards under the Internal Revenue Code, including holding a recognized designation such as ASA, having specific experience with the type of business being valued, and having no conflicts of interest. Reports must comply with IRM 4.48.4 and detail the methods, factors, and credentials used, as generalist appraisers risk IRS rejection for specialized investment assets like private equity interests.
The most common mistake is failing to define the correct standard of value upfront, such as fair market value versus investment value, which can lead to IRS challenges or reports that do not serve the intended purpose of the VC transaction. Other frequent errors include omitting valuation approaches without documented justification, applying marketability or control discounts inconsistently, and relying on unnormalized historical financials without clearly stated assumptions.
SBIC programs require periodic valuations, typically quarterly or annually per SBA Appendix 15, of loans and investments held in the portfolio for ongoing compliance and federal reporting. These valuations assess fair market value for illiquid assets using USPAP-compliant methods and Revenue Ruling 59-60 factors, and they are required on a continuing basis rather than only at the time of initial investment.




