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Equipment appraisals for insurance coverage, prepared to support insurance submission. AppraiseItNow provides certified valuations that protect businesses from underinsurance gaps and support faster, dispute-free claims settlements.
They diligently researched both equipment items and provided well-documented reports
They got the job done in only a few days with excellent customer service
…I am looking forward to utilizing AppraiseItNow for many years to come
DEFENSIBLE, USPAP-COMPLIANT MACHINERY & EQUIPMENT APPRAISAL REPORTS — QUALIFIED FOR INSURANCE CARRIERS, UNDERWRITERS, AND AGENTS.
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Machinery & Equipment Appraiser
Third-generation auctioneer and CAGA Certified Appraiser with more than 20 years valuing machinery, equipment, vehicles, business assets, and estates for banks, attorneys, and trustees across the Carolinas.
Vehicle Appraiser
CAGA Certified Appraiser since 2014, covering vehicles, boats, equipment, fine art, and collectibles. A classic-car restoration background informs her vehicle work, with reports prepared for insurance, divorce, and charitable contributions.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
Certified Appraisers Guild of AmericaCertified Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsAppraiseItNow provides USPAP-compliant equipment and machinery appraisals specifically structured to establish accurate insurable values for policy placement, scheduled riders, and coverage updates. Whether your insurer requires replacement cost or actual cash value as the basis of value, our appraisers document the appropriate standard to match your policy language. Our equipment valuation practice covers manufacturing lines, construction fleets, agricultural machinery, and virtually every other category of commercial and industrial equipment.
We deliver appraisals both online and through onsite inspections across the United States, giving businesses flexibility regardless of location or equipment complexity. Each engagement produces a photo-documented report that satisfies insurer requirements and supports defensible coverage decisions. For businesses seeking proactive insurance coverage appraisals before a loss occurs, our process is designed to move quickly without sacrificing accuracy.
AppraiseItNow appraises a wide range of commercial and industrial assets, including:
Our appraisers hold credentials through recognized professional organizations including ASA, AMEA, and NEBB, with demonstrated expertise in equipment-specific valuation methodologies.
What clients say we are known for
Across 80+ published AppraiseItNow reviews the picture is consistent: every one is from a client who paid us for an appraisal, and the three things they raise most often are that they would hire us again, how quickly we answer, and how much research is visible in the report.
I was looking for an appraisal and time was of the essence. They got the job done in only a few days with excellent customer service. Great business to work with.
Machinery & Equipment Appraisal for Insurance Coverage
AppraiseItNow did an outstanding job appraising my 1998 Bobcat Skid Steer and circa 2010 Yuchai Crawler Dozer. We could not locate a serial number on the dozer, and there were no online sales available, but they were still able to develop an accurate appraisal using known specifications for my dozer compared to other comparable make and model dozers. They diligently researched both equipment items and provided well-documented reports.
Machinery & Equipment Appraisal
From the start they were very responsive, price competitive, and had a quick turn around time. Thank you so much to Joe who was very sweet in responding to my emails; I am looking forward to utilizing AppraiseItNow for many years to come.
Very thorough and professional — great communication and outstanding service. Highly impressed with their work!
Its new replacement value when the policy is written on a sum-insured or replacement-cost basis: the current cost to replace with like kind and quality, ignoring depreciation. Scheduling older equipment at book value or secondhand market price is the classic mistake, because the policy limit then falls short of actual replacement cost and underinsurance penalties follow.
Insurance cost new, meaning replacement or reproduction cost new as the policy defines it less specifically excluded items, and insurable value depreciated, which subtracts accrued depreciation as considered for insurance purposes. These policy-tied standards, not generic fair market value, are what carriers expect an equipment coverage appraisal to report.
By periodic reappraisal, escalating original purchase prices with cost indices or obtaining current supplier quotations, with adjustments for freight, duties, and exchange rates on imported machinery. Inflation and technology changes erode scheduled values quickly, and outdated schedules are a leading cause of underinsured equipment losses.
Mostly it does not. Fair market value anchors tax, estate, and litigation appraisals, but insurers indemnify on replacement cost or actual cash value as defined in the policy, and at claim time ACV formulas cap recovery based on age and service life. We state the applicable insurance standard in the report so the schedule matches how a claim would actually be paid.