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DEFENSIBLE, USPAP-COMPLIANT DIAMOND APPRAISAL REPORTS — QUALIFIED FOR THE IRS, INSURANCE AGENCIES, LENDERS, AND MORE.
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Owner & CEO
Joe founded AppraiseItNow to make a certified, USPAP-compliant appraisal as simple to order as anything else online. A former Bain & Company strategy consultant, Joe leads the entire team and specializes in strategy, growth, and the firm's tech capabilities.
Personal Property Appraiser
ISA Accredited Member with 30 years in the trade, from running estate sales and an auction gallery to appraising luxury apparel, furniture, artwork, antiques, and business assets, primarily for IRS tax filings.
Machinery & Equipment Appraiser
Third-generation auctioneer and CAGA Certified Appraiser with more than 20 years valuing machinery, equipment, vehicles, business assets, and estates for banks, attorneys, and trustees across the Carolinas.
Personal Property Appraiser
ISA Accredited Member specializing in Asian art, with a Master's from SOAS and a Postgraduate Diploma in Asian Art. Ashley chairs the ISA's Antiques, Furnishings, and Decorative Arts committee and appraises for charitable donation, insurance, and equitable distribution.
Client Success Manager
Manages each engagement from the first enquiry to the delivered report, and keeps you posted at every step along the way.
International Society of AppraisersAccredited Member
Certified Appraisers Guild of AmericaCertified Appraiser
The Appraisal FoundationAuthorized by Congress as the source of appraisal standardsAppraiseItNow provides diamond appraisals for insurance coverage, estate tax reporting, charitable donations, divorce proceedings, and resale or liquidation, as a specialized subset of professional personal property valuations.
Gemological expertise
Diamonds require specialized gemological expertise to value accurately. Our appraisers apply rigorous grading standards to each stone individually, accounting for the full range of quality factors that drive its market value.
How we work
Most diamond appraisals are completed remotely from high-resolution photographs and grading documentation such as GIA or AGS certificates. We coordinate onsite inspection when stones are unmounted, part of a large estate collection, or lack an existing laboratory report.
Value definitions
We offer three value definitions for diamonds, matched to the intended use of the report:
Who we serve
We serve individuals, couples, and families seeking diamond appraisals for insurance, estate, or resale purposes, and the attorneys, estate planners, CPAs, and insurance professionals who need an independent valuation for a legal or tax filing.
AppraiseItNow appraises diamonds across all shapes, sizes, and quality grades, whether mounted in jewelry or loose, for insurance, estate, donation, divorce, and resale purposes.
Natural and lab-grown
We appraise natural diamonds and laboratory-grown diamonds alike, with or without an existing certificate:
Antique and fancy color
Estate and antique-cut diamonds and fancy colored diamonds each bring quality factors of their own to the valuation:
Beyond the certificate
Our appraisers evaluate each diamond on its individual merits rather than relying solely on certificate face value, which is critical when market conditions have shifted since the original grading report was issued.
What diamond appraisal clients say we are known for
Across 23 published diamond appraisal reviews, every one from a client who paid AppraiseItNow for an appraisal, the three things they raise most often are that they would hire us again, how much research is visible in the report, and how quickly we answer.
AppraiseItNow Inc. is the best company I was lucky to find by accident. I was looking for someone to appraise cabinets for a donation to charity. I asked for multiple referrals, called multiple appraisal services, etc., and no one could help me. I found AppraiseItNow and from the moment I started working with them, they were wonderful! Joe guided me on what I needed to send him, what needed to be done and stayed in touch with me the entire time. Their customer service is OUTSTANDING and a welcome surprise in today’s world where good customer service is an anomaly! They returned an appraisal in a timely manner, it was clear, concise, cost-effective and exactly what I needed. They followed up with me multiple times to ensure that I received it and everything was OK. My CPA is also thrilled to have them as an accredited appraisal service he can use for other clients. I rarely leave reviews, but I could not pass giving them 5 stars and I’d give 10 if possible! THANK YOU JOE AND ALL AT APPRAISEITNOW!!👊🏼
Personal Property Appraisal for Charitable Donation
I've dealt with several appraisers, and this was my first time using AppraiseItNow. They were by far the best. They did a great job. Their process was honest, efficient, and very detailed. Their staff was highly credentialed, and they provided IRS-compliant guidelines in their evaluation process, which was exactly what we were looking for. Their customer service also had prompt response times and was a pleasure to work with. If I need this service again, I won't go anywhere else.
Personal Property Appraisal for Charitable Donation
We had an excellent experience working with AppraiseItNow. From start to finish, their team was professional, responsive, and incredibly thorough. They took the time to understand our specific needs and delivered a detailed and accurate appraisal that was well organized and easy to understand. Communication was clear and timely throughout the entire process. They were always available to answer our questions and provided thoughtful explanations whenever we needed more clarity. Their attention to detail and strong market knowledge gave us complete confidence in the final report. It’s clear that they take pride in their work and genuinely care about providing high-quality service. We would absolutely recommend AppraiseItNow to any business or property owner looking for a reliable and professional appraisal company. Five stars all the way.
Personal Property Appraisal for Charitable Donation
I asked AppraiseItNow to value a piece of sports memorabilia for purposes of a charitable donation. The item is rarely sold. Their research unearthed an important recent sale of a similar item, which I had not found previously, and which the first appraiser I used had not found either. AppraiseItNow was a good deal more expensive than the first service, but they crafted a detailed report in which I have much more confidence. They also helped me make sure the correct tax forms are used. Thank you!
Sports Memorabilia Appraisal for Charitable Donation
I used AppraiseItNow for the first time last month and I was extremely pleased with the results. I needed an appraisal done for insurance purposes and the level of detail about each of my antique furniture pieces was thorough and very helpful in my being able to get the highest amount possible from my insurance company for the antique items that were damaged. I could see that they spent time making sure that the information she included was correct and current for my antique furniture items in the current market. The team responded to my emails timely to answer any questions I had. I would highly recommend Appraise It Now to get a thorough and professional appraisal done on antique items. I do intend to use them again for other antique furniture and jewelry that I have. Job well done! 😃🤗
Antique Furniture Appraisal for Insurance Claim
It is a pleasure to work with Joe and his team. They communicate every step along the way and made the process simple for us to have more than 35 firearms appraised. It was all done in a timely manner and the final report is easy to understand. I highly recommend their services.
Gun Appraisal for Probate
Submit estimate or list of items for our review.
We'll share a flat fee quote for your approval.
Submit details on all of your items for our review.
We'll conduct detailed research and prepare a written USPAP-compliant report.
Delivery of your report and supporting documents (e.g., signed IRS Form 8283) by email.
Standard Fee Range
$395 – $2200
Standard range for our Personal Property appraisals based on past projects
Two report tiers. Your intended use sets which one you need.
from $195
USPAP-compliant report for standard purposes
from $295
USPAP-compliant and IRS-qualified report for advanced purposes
Please note that the fees listed below are for informational purposes and are subject to change. Our team will review your materials and issue your quote before we get started.
1 item
$195 – $495
Single-item appraisal
10 items
$695 – $1200
Small collection pricing
50-100+ items
$1,600 – $3,500+
Discounted collection pricing
Our diamond appraisal fees are transparent, scope-based, and designed to be fully USPAP-compliant for your intended use. We don't bill by the hour and will propose a fixed fee before we start our work, so you'll know exactly what you are paying before engaging our team. Please note that the pricing outlined here is strictly for informational purposes; before issuing your quote, we will need to get a better understanding of your assets so we can properly scope the assignment.
Given the USPAP-compliant nature of AppraiseItNow’s appraisal reports, we prepare our deliverables for major legal, tax, and financial reporting purposes for individual and commercial clients.
Popular uses of our appraisal reports include:
No. A grading report describes the stone’s quality; an appraisal assigns a monetary value for a defined purpose such as insurance, estate, or resale. Owners who rely on a certificate alone can underinsure, overinsure, or misstate fair market value, because the certificate never specifies which market or value standard applies. Our appraisers examine grading documentation as part of the valuation, and specialized testing confirms whether a stone is natural, lab-grown, or an imitation.
The 4Cs (cut, color, clarity, and carat weight) interpreted against actual market evidence. The inspection measures dimensions to confirm carat weight and assess proportions, then the appraiser researches recent comparable sales, especially auction and other recorded transactions, weighing how closely each comparable matches in quality, size, timing, and sale context.
Because different assignments use different standards. Fair market value, the price between a willing buyer and willing seller, governs estate planning, tax filings, and probate, while retail replacement value, used for insurance, reflects current retail pricing and is typically higher. The same stone legitimately carries different numbers under each standard.
A transparent trail: the stone’s identity and grading basis, the stated purpose and value definition, and the comparable sales analyzed for quality, provenance, time period, and sale context. A report that gives a number without stating whether it is replacement or fair market value, or without citing market evidence, cannot be checked and is materially weaker in any dispute.
